White Day in Japan

White Day is a holiday celebrated in Japan on March 14th, exactly one month after Valentine's Day. This day is dedicated to men returning the favor to the women who gave them gifts on Valentine's Day.

Mar 14, 2023 - 18:22
Mar 14, 2023 - 18:24
White Day in Japan

The holiday is called "White Day" because it was originally a marketing ploy by a Japanese candy company that encouraged men to give white chocolates as gifts to women.

1. History of White Day in Japan
White Day was first celebrated in Japan in 1978 by a Japanese candy company called Ishimura Manseido. The company marketed the holiday as a way for men to reciprocate the gifts they received from women on Valentine's Day. Initially, the only gift given on White Day was white chocolate, but over time, the tradition expanded to include other gifts such as flowers, jewelry, and clothing.

2. Celebration of White Day in Japan
On White Day, men are expected to give gifts to women in return for the gifts they received on Valentine's Day. The types of gifts given on White Day are typically more expensive and luxurious than the gifts given on Valentine's Day. Common gifts include jewelry, handbags, clothing, and high-quality chocolates.

Like Valentine's Day, there are different types of gifts that are given on White Day, each with their own special meaning. The most common gift is white chocolate, which is often given as a symbol of purity and innocence. However, other gifts are also popular, such as marshmallows, cookies, and cupcakes.

In addition to romantic partners, men are also expected to give gifts to their female coworkers, friends, and family members on White Day. It is considered impolite not to give a gift to someone who gave you a gift on Valentine's Day.


White Day is a unique and important holiday in Japan that celebrates the exchange of gifts between men and women. It is a day where men return the favor to the women who gave them gifts on Valentine's Day. The holiday has become a popular tradition in Japan, with millions of people celebrating each year. Whether it's a small token of appreciation or an extravagant gift, White Day is an opportunity to show love and appreciation to the important women in one's life.

Injavi 編集部 "InJavi" is a website that provides information for foreigners to enjoy life and visit in Japan more smoothly. This website is easy to use even for first-timers to Japan and those who are not very good at Japanese, and supports multiple languages. 「InJavi」は、外国人が日本の生活や観光をよりスムーズに楽しむための情報を提供するウェブサイトです。 初めて日本を訪れる方や日本語が苦手な方でも使いやすい、多言語対応サイトです。