Japanese Business Card Culture

According to the latest statistics, an average businessman in Japan uses about 20 business cards/day, and Japanese people exchange about 45 million business cards/day.

Jan 7, 2023 - 08:31
Feb 3, 2023 - 08:37
Japanese Business Card Culture

The above figures prove that Japan is one of the countries that use the most business cards in the world in business.

Currently, many companies and many entrepreneurs want to do business with Japanese entrepreneurs. But most of them do not fully understand Japan's business card culture, leading to a situation that sometimes offends Japanese partners. In the first meeting, the business card is indispensable and it will be the basis for the partner to evaluate you at the first meeting.

Here are some cultural features of Japanese business cards.
1. According to the basic principles of "ethics" in Japan, the "junior" (younger people) will be the one to give the business card to the "senior".
2. Japanese people do not have the habit of arbitrarily exchanging business cards, because they quite respect it. In situations of business transactions, contract negotiations, if a person of low status is not led by a superior or has no special reason, he is not eligible to exchange business cards with a person of high status. higher taste. This is due to the "class" culture of the Japanese. Therefore, when you want to make an appointment to negotiate business with a Japanese company, based on your position to make an appointment with a suitable person.
3. How to give a business card is very important, the person giving the business card will automatically point the business card towards the recipient of the business card (give the business card so that the recipient can read the business card from the front, giving the right business card) The ritual is to rotate the business card two 90 degrees and then hand the card to the recipient from the main side of the card).
4. Close the hand, put the business card in the palm, use the thumb to clamp the left side of the business card, bring the business card to the front of the recipient's chest. The name on the business card is backwards, facing them, making it immediately readable by the recipient, without having to go back.
5. When giving a business card, you must use both hands, and at the same time must say "yoro shiku o negai shimasu", on the other hand, also confirm the information on the business card from the other party. This shows your respect for your partner. Japanese names are quite difficult to call, so be careful to remember them and call them correctly when doing business.
6. After receiving a business card, it will be rude to put it right in your pocket or roll it up, these are all bad behaviors in the field of communication.

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